“Idea and Concept” refer to the initial stage in the creative process where individuals or teams generate new ideas and concepts for a project, product, or service. This stage involves brainstorming, exploring different possibilities, and evaluating potential solutions to a problem or challenge. The goal is to come up with a range of innovative and feasible ideas that can be developed further into a concrete plan or design. This stage often involves collaboration and encourages a free flow of ideas without judgment or criticism.
